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Last week Juliet introduced us to social enterprises and social campaigns. Regarding my interests I was more interested in social campaigns topic as it is connected with my final project. Within the Exploration Through Practice module I am looking at different social campaigns that contribute to social good. The aim of social campaigns is to influence behaviors that benefit individuals and communities that contributes to the greater social good. Social campaign engage the recipients, but also promote organization services and aims in an effective, efficient and sustainable way.
Juliet showed us few examples of social campaigns that not only attract people’s attention, increase people’s awareness, but also encourage to think about the issues and take the action to fight against them.